The importance of SEO in the establishment of your business cannot be undermined. A mere web presence does not guarantee conversion of the customers or clients. The presence should be glaringly visible to the users so that the trust can be built and conversions may happen. SEO strategy should be planned very carefully after examining the business, the target customers, and the existing competition. To ensure that the company’s website is ranked high on the SERP, the right mix of off-page and On-page SEO techniques has to be implemented.
Search engine optimization has experienced a paradigm shift. The change in the search algorithm of major search engines has also prompted the SEO experts to revamp their SEO strategies. Malicious practices for link building can now be detected by the smart crawler programs and can work against the website. Therefore, in order to take your website on top of search engine result pages, devising a proven SEO strategy is the key.
When you perform search engine optimization, look at it as a public relation exercise meant for the search engines. It is important that you prepare yourself well so that your efforts enhance the visibility of your company’s website.
Keywords have to be planned with care as the search engines now look for long tail keywords. Tools like Google’s Keyword Planner can help you find what is trending and the level of competition each keyword faces.
Content was and will be at the heart of SEO. The focus has now shifted to more relevant and quality content. The search engines give preference to the content that is more likely to solve the query of the users.
If there is good content on the website but not accessible to the search engine bots, it is useless. The content can be made accessible by rectifying any indexing problem. You can test it by typing site:yourdomain.com. If you get results from your website, everything is fine. If not, there is an indexing problem.
Monitoring of the website is crucial to the success of the business. There are tools like Google Webmaster Central and Bing Webmaster tool that let you know if your website faces crawling problems. Also, these tools send information about the most searched terms on the website and number of people linking to the website.
Social media is the biggest platform where you can put your website and enjoy ultimate SEO benefits. Your website must be on the popular social engines like Facebook, Google+, Twitter, LinkedIn, and others. The search engines check the popularity of your website’s content on the social media platforms and assess its relevance and quality.
Linkbuilding is a great and proven SEO methodology but what really matters is the quality and not the quantity of the link. The search engines prefer those websites that get links by genuine effort and not by buying them. For instance, a guest post on a website of good repute will be counted as a good link and will be given preference.
Creating a blog for your audience is always beneficial. Every blog that you write is a web page that contributes in ranking of your website. However, the focus must be on writing the content for your users and not the search engines. The users will find you.
With the changing dynamics of SEO, optimizing your website while competing with the rivals has become a tough job. These SEO steps will guide you to a successful business as they are tried and tested and proven to produce great results. All these steps are based on general SEO practice and not specific to any particular type of website. You can give them a try and take your business to greater heights. Additionally, if you are looking for long lasting and reliable outcomes, you can give a try to SEO analysis and audit tool which is guaranteed to analyze any website and generate real time SEO reports for further analysis and implementation.
The blog has been authored by Bryan Lazaris , a senior web developer associated with HireWebDeveloper- A Web Development Company India. Bryan has many stunning websites to his credit where his expertise is evident. He also has a flair for writing and sharing his knowledge and insights on different aspects of web development and internet marketing.