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How to enhance the SEO functionality of your WP-based website


Well, you cannot deny the fact that the WordPress is one of the robust and scalable content management system available in the web sphere. It is famous for both blog and website development. Launched in the year 2003, WordPress was earlier used for publishing blog but soon it transformed itself into a full-blown CMS software which is capable of supporting all sorts of sites.

The best thing about WordPress is that it's a theme-based CMS system which means the users can quickly tinker the whole outlook of the portal without tampering the original content. WordPress offers an easy to use interface which allows users to build a user-oriented portal without any hassle. If you are using WP for the very first time then you might find it's interface a bit confusing but there are plenty of tutorials and articles that help in overcoming this issue.

It will be good if you first go through instructions manual and then start the installation process. In case you find any problem then you can take help of the WordPress community. Once you are done building your site it's time to load it up with SEO functionality. The primary advantage of Search Engine Optimisation is that it will boost the online visibility and search rankings of your portal. Sites with good rank tend to draw more web traffic towards them.

In this post, you will read about few plugins that you need to consider for your WP-based blog or site:

1. Yoast SEO plugin

The Yoast SEO Plugin doesn't need any introduction. It is one of the most popular, highly downloaded and critically acclaimed SEO plugin available in the WordPress directory. The overall rating of YoastSEO is 4.6 out of 5 stars. YoastSEO is used by some of the top WordPress powered portals. There are two different ways which will help you enhance the online visibility of your site:

  • Write error-free and quality content for your portal.
  • Properly optimise your site.

These two above-mentioned steps will improve the rankings and YoastSEO will come in handy. YoastSEO plugin not only helps in making the site search engine friendly but helps in adding ALT tags to the images or infographics displayed on the web or blog page. These ALT tags make easier for the search spiders to properly index the site.

2. All in One SEO Pack

As the name says, All in One SEO Pack provides a wide range of modification options that too for a single template. All you need to do is to browse through the customisation settings and adjust them according to your requirement. Because of the plugin's simple interface, the users find this script quite easy to use.

All in One SEO Pack plugin has a search engine optimisation option for every post and page which is a part of your site. If you are technically sound and have good knowledge of WordPress optimisation then you can experiment with the advanced features available in this plugin. Give below are some primary features of All in One SEO Plugin:

  • Allows users to override any default or custom settings
  • Pre-activated XML Sitemap
  • Automated title optimisation
  • Complete Google Analytics support

3. Squirrly SEO

This plugin is specially created for the people who are new to WordPress and are not much aware of the on-page SEO. With Squirrly, the users can research for and select the target keywords which make the optimisation process quite easy. With the help of this plugin, users can create SEO-friendly content which in return helps in improving the rankings and visitors also enjoy quality content.

In case your site is already installed with YoastSEO or All in One plugin, you can still run the Squirrly and it will function without any issue. It allows users either to keep previous SEO settings or they can start the optimisation process all over again. Some other benefits of Squirrly are:

  • You can add authorised keywords
  • Located if the keyword is indexed or not.
  • Enable users to merge XML Sitemaps
  • Properly analyse online traffic on the daily and monthly basis.

Summing Up

In this above-written post, you will read about three most widely trusted SEO plugins that will surely help your site in becoming search engine friendly.

Author Bio:

Sophia is a trained WordPress developer working with WordPrax Ltd.- A leading HTML to WordPress conversion services company. If you're planning to convert HTML website to WordPress for a brilliant online presence, she can help you. Some stunning articles related to website markup conversions can be found under her name.

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